In episode 41 of Talking Roadmaps, April Dunford discusses the importance of integrating positioning into product roadmaps with Phil Hornby. She highlights her extensive experience in marketing and consulting, focusing on helping B2B tech companies refine their positioning and sales pitches. April shares insights on common positioning mistakes, the role of positioning in product management, and best practices for aligning positioning with strategic goals.

Why not join Phil and April to answer the question "Should you roadmap your positioning?"

April Dunford is the world’s foremost authority on product positioning. As a consultant to fast-growing technology companies, April helps make complex products easy to understand and love. April is also the author of the bestselling book on positioning, “Obviously Awesome” and the soon-to-be sales classic, “Sales Pitch.”

Timestamps
00:00 - Introduction
01:30 - Is product moving towards marketing?
23:00 - What would you consider best practice when it comes to roadmapping?
38:30 - Category Creation Activity
39:53 - How does positioning link to a roadmap?
41:45 - How do you help people and how can they get in touch?

Thanks for watching 👍

Be sure to check out April's links...
- Website: [ Ссылка ]
- Newsletter: [ Ссылка ]
- Podcast: [ Ссылка ]

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Phil Hornby and Justin Woods, Co-hosts and Co-creators of Talking Roadmaps
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