One of the things that’s often a challenge for shippers is managing their LTL trucking rates. Why? Because all too often shippers fail to recognize and address how the LTL carriers have changed their pricing patterns. Based on conversations we have been having with senior level executives from the major LTL carriers, we know that one of the consequences of the Perfect Storm has been a significant change in pricing strategies. As one CEO told me, "We've abandoned a marketplace orientation pricing philosophy in favor of a targeted, or client specific, pricing philosophy." In this week's video, we explain the important difference between these two strategies.
