As U.S. pork exports continue to break records in 2020, new reports from the National Pork Board demonstrate opportunities that may diversify U.S. pork exports in Vietnam and the Philippines. The reports also show how African swine fever (ASF) outbreaks in Asia have impacted both countries’ pork industries and related supply chains.
The two new pork market assessments were prepared by Gira, a global research firm, with funding from the Pork Checkoff and the USDA Foreign Agricultural Service Emerging Markets Program. They share critical insights on how U.S. pork can position itself for long-term success in the Vietnamese and Philippine markets – two Asian markets with increased demand for pork consumption anticipated in the next decade.
WEBINAR KEY POINTS:
Presentation from Gira, a global research firm [ Ссылка ]
- Why these two countries: 5:30 & 7:05
- Tips to best review and digest the reports: 7:20
- China's pork outlook: 9:50
- Asian ASF spread status: 12:55
- Vietnam pork market overview and outlook: 14:00
- Philippines pork market overview and outlook: 19:57
- Challenges for U.S. pork to consider: 26:30
- Opportunities for U.S. pork: 30:10
- Concluding thoughts from Gira: 35:00
Response from U.S. Meat Export Federation [ Ссылка ]
- USMEF commentary on the studies: 37:25
- USMEF product showcase plans in Philippines and Vietnam: 42:58
- Local USMEF activities and presence in the market: 45:53
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The Pork Board has created free marketing toolkits based on these studies, including ideas U.S. pork exporters can use to build the U.S. pork business in Vietnam and the Philippines. The full report is available at [ Ссылка ]. The Pork Checkoff collaborated with USMEF and the National Pork Producers Council on the Vietnam and Philippines Market Assessment.
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What is the National Pork Board? [ Ссылка ]
The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability. For the past half century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing the environmental impact of pig farming. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. For information on Checkoff-funded programs, pork producers can visit [ Ссылка ].
