The incredible journey of Happilo, the renowned dry fruit brand, as it conquered the Indian market with a whopping 500 crore in sales.
In this video, we delve into the strategic moves that set Happilo apart in the healthy snacks category.Explore how Happilo's founder, a notable judge on Shark Tank India, steered the brand to success.
Learn the pivotal steps that made Happilo a household name in the Indian dry fruits industry.
Breaking away from traditional transparent plastic, Happilo introduced modern and cool packaging, making their products convenient for on-the-go snacking, whether during travels or casually.Uncover the second key move – the establishment of a vast distribution network. Drawing inspiration from brands like Britannia, Happilo strategically placed its products in popular stores like Dmart and Reliance Retail, reaching a staggering 1 Lac kirana shops across India. This extensive network propelled Happilo's sales, making it a significant player in the Indian dry fruits market.
Don't miss out on this inspiring story of innovation, strategy, and triumph!
