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Project Brief: Budweiser had a new partnership with the NHL®.
And we wanted to launch it in a big way.
Enter the 2011 Tim Horton's NHL Heritage Classic™.
This epic outdoor hockey game gave Bud a prefect and authentic platform to build awareness and carve out a place in the hearts and minds of Canadian hockey fans.
![](https://s2.save4k.ru/pic/BPwkkF5HO2o/maxresdefault.jpg)