The Let's Crack It Journey - An outcome of persistence, determination, passion and some magic.

It all began a few odd months ago. One big boardroom and a couple of us, brainstorming. What did we want our first ever TV campaign to convey? That we are the leading platform for education? That we have the best possible resources? Or the fact that we understand what students go through. We realise how biased the education system already is, and that we are trying to revolutionalise it by becoming a beacon of hope for every student, irrespective of their socio-economic condition.

This is the Let's Crack It Journey - Unacademy’s first TV campaign, and how we cracked it!

#LetsCrackIt

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