From sun-baked asphalt to dirt-caked job sites, Western Star trucks seek out tough jobs and tackles them with gusto. On-highway that means producing a premium reward truck to retain drivers with the 5700XE. In vocational segments, it’s all about crafting a durable, dependable tool to take on the task with the XD off-road lineup.
After climbing out of the driver’s seat, I grabbed a chair next to Kelley Platt and Peter Arrigoni to talk about Western Star’s goal of working up to an 8% market share in North America by 2025.
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