I'm kicking off a new digital marketing case study 2020 video series featuring brands that are perfect for case studies. We'll learn about their digital marketing strategies, what worked for them, and what we can learn from them.
Today's we're looking at GYMSHARK, a company started in 2012 by a 19-year old founder, Ben Francis. It's valued at 1.3 billion today and is one of 23 companies that have reached unicorn status from the U.K, and one of the few that's not a tech startup.
⏰TIMESTAMPS⏰
01:04 - Founder Ben Francis
01:31 - From community, for community
02:20 - Influencer marketing
03:07 - Community and user-generated content
05:19 - 3 key takeaways
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Digital Marketing Case Study 2020 - GYMSHARK
Теги
digital marketing case study 2020gymsharkdigital marketing strategydigital strategyinfluencer marketingsocial media marketingcommunity buildingbuild communitiesuser-generated contentdigital marketing case studdy 2020digital marketting case study 2020digital marketting case studdy 2020charlotte handigital marketinggymshark marketing strategyben francisinfluencer marketing strategydigital marketing 2020influencer marketing strategy 2020