Highlights of AWS' presence at VivaTech 2024, Europe's biggest startup and tech event. Our largest ever booth in Hall 1 was dedicated to GenAI through demos, partners, and the AWS Theater.

Highlights included keynotes from AWS leaders Werner Vogels and Swami Sivasubramanian, who shared insights on harnessing the transformative potential of generative AI. The "Serverlesspresso" allowed visitors to order cloud-powered coffee, while the "GenAI Photobooth" turned photos into AI-generated artwork.

Innovative Gen AI startups like Anthropic, Jumbo Mana, Hugging Face, Moments Lab, Bioptimus, and Navee showcased their latest tech at the AWS booth.

Major AWS partners : NVIDIA, Snowflake, Automat-it, Deloitte, Sopra Steria, and Stripe joined the booth, reinforcing AWS' position at the forefront of the generative AI revolution.

AWS also sponsored the exclusive Founder's Lounge networking space for startup founders and CEOs.

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