A talk from the XR Enablement Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Mike Boland (ARtillery Intelligence): Where will the Big Five Take Spatial Computing?
One of the factors that give us confidence in the future of spatial computing is the amount of investment being made by influential tech giants. That includes most of the major platforms and more notably, tech' s big five: Apple, Google, Facebook, Amazon and Microsoft. But an important question is Why? What are their motivations? The answer is different for each of these players, but one theme persists: They're each motivated to protect or grow core businesses. And they're finding ways that XR, especially AR in the near term, accomplishes that goal. Why is this important? Answering the question of why can inform the what and how, which have implications for the rest of us. Knowing these players' course headings and motivations are can help XR startups and investors align their strategies and product road maps. ARtillery Intelligence Chief Analyst Mike Boland has spent lots of time thinking, writing and speaking about this topic (including a chapter in Charlie Fink's latest book) and will break it down for the AWE audience. This will include an in-depth look at each of these players' moves, motivations and trajectory.
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Link to Slides: [ Ссылка ]
