Increasingly, convergence culture is giving rise to a still emerging mode of entertainment which links experiences and information together across multiple media platforms, enabling multiple ways of engaging with the content. Each medium makes its own distinctive contribution to the transmedia experience while each also provides a point of entry into the franchise as a whole. In this talk, Henry will introduce some core concepts which are central to understanding transmedia entertainment, including notions of seriality and world building, and will explore the specific contributions which games (including traditional video games and alternate reality games) are making to the larger realm of transmedia franchises. In doing so, he will draw examples from a wide range of transmedia projects, including The Matrix, Harry Potter, Lost, Star Wars, and Heroes.


Recorded Feb 11, 2010

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