If there is one company that should have failed in China's economy, it would be Starbucks. The first starbucks in China was opened in 1999 in Beijing. However today, they operate over 6000 stores. China is infamous for being hard to gain a foothold in for international brands, especially for Starbucks’ case, considering china is a nation of tea drinkers with a strong culture associated to it and back then, barely anyone drank coffee in china. How did a coffee chain become such a huge success overseas and how could this success be replicated by other companies coming to china?

Chapters:
0:00 - Intro
0:40 - Challenges
4:02 - Success Factors
9:04 - Future for Starbucks

Case Study - Starbucks China: Managing Growth through Innovation:
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