"How to write a crisis communications plan?" and "How to write a news release?" are common questions in the corporate world. Both are only part of a formula to achieve effective crisis communications. In this master class, crisis communications expert Gerard Braud shares his 5-step planning process that he calls the 5 Steps to Effective Crisis Communications.

Braud will discuss:
1) Vulnerability Assessments
2) Writing a Crisis Communications Plan
3) Writing pre-written news releases
4) Media Training for spokespeople
5) Crisis Communications Drills

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