Juul dominated the e-cigarette industry and has become increasingly popular among teens, prompting the FDA to call teen vaping an “epidemic.” What does vaping do to your body? We explain.
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Kevin Burns, CEO of Juul Labs – the maker of the bestselling e-cigarette in the U.S. and center of federal regulators’ crackdown into what they’re calling a teen vaping “epidemic” – has a message for parents whose children are addicted to his company’s products: “I’m sorry.”
Since launching in 2015, Juul has quickly come to dominate the e-cigarette industry with roughly 40% of the market, becoming such a dominant player that Altria, the top U.S. cigarette company, invested $12.8 billion for a 35% stake in the San Francisco-based start-up.
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