Today, we review the history of Ralph Lauren and discuss in detail how did Ralph Lauren start his business and become successful. It’s true that Ralph Lauren started as a sales assistant and built an $8 Billion fashion empire. So, who exactly is Ralph Lauren? The American fashion designer worked his way up from rags to riches. The iconic fashion businessman and mogul served in the army and worked previously as a clerk before eventually making his fortune with the Polo clothing brand, which was established in 1968.

In the Bronx of New York City, Ralph Lauren, a fashion designer, was born in 1939. Ralph was one of four children raised by his parents, who were Jewish immigrants from Europe. Lauren had a good childhood growing up in a modest house with his siblings. Ralph had a distinctive sense of style as an adolescent. He was captivated to traditional preppy style combined with old-fashioned grace. He drew influence from the individual styles of stars from the silver screen like Cary Grant and Fred Astaire.

Ralph attended Baruch College in Manhattan for two years after graduating from high school before discontinuing his studies after realizing that business wasn't his passion. Prior to starting his career in the design industry, Ralph Lauren served in the American Army for two years after being drafted in 1962. Ralph married Ricky Anne Loew-Beer and they had three children after he left the army in 1964. Lauren, who has a strong love for clothing, needed a job to support his passion, so he took a part-time job to do so.

Making garments he desired to wear was Ralph Lauren's primary motivation when he first started his profession. He made the decision to create apparel for himself because he didn't like the current men's fashion. By accepting a sales position at the Brooks Brothers in New York at the age of 24, he formally transformed his passion for fashion into a vocation. When Ralph launched his own line of ties for men in 1967, the Ralph Lauren Corporation was established. He attributes the ties' success to their distinction from other ties available at the time, calling them "broad and odd." Ralph sold his ties from a draw in the Empire State Building in New York City as well as from store to store. Ralph increased his interest and developed a clothing line as his fame expanded. He established the brand Polo, which offered more than just apparel.

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• how Ralph Lauren started and the Polo documentary

In reality, Ralph Lauren began in the menswear industry and introduced his first customized shirts for women in 1971 along with his now-famous Polo player logo. In the same year, he also built a shop on Beverly Hills' Rodeo Drive. His iconic cotton Polo shorts were introduced in 1972, and in March 1978, Bloomingdale's carried his line of scents for the first time. In 1986, he opened his main store in New York City at Madison Avenue and 72nd Street.

The Ralph Lauren brand portfolio consists of 17 fashion brands as of February 2017. Each brand is distinguished by a unique line of clothing and is specifically targeted at a different marketing and consumer category. If you enjoyed this video about the history of Ralph Lauren and how did Ralph Lauren start his business and become successful, please remember to like, share, subscribe and leave a comment if you have any questions, suggestions, or feedback. We hope to see you here again soon!

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