The retail ecosystem is changing. Consumers are now curating their own brand experience, using online, mobile and social interchangeably along their non-linear paths to purchase.
This new retail landscape is impacting the capabilities and organizational considerations brands need to succeed. Here’s Strategy&’s take on which areas they need to watch, in order to thrive in the new e-commerce world.
To find out more please go to: www.strategyand.pwc.com
Mobile first e-commerce
Теги
Strategy&e-commerceecommercemobilesocialshoppersshoppingconsumersconsumer behaviorretailretailersretail landscapecustomizationpersonalized consumerismpersonalizationdigitaldigitizationbrandsmanufacturersbrand experienceomnichannelmultichannelbricks and mortarbricks and clicksconsumer dataanalyticsorder fulfillmentpath to purchase