Rodney O & Joe Cooley are noted west coast hip hop pioneers from Los Angeles, California, best known for tracks such as "Everlasting Bass" and "This is for the Homies." DJ Cooley was highly influential in Miami Bass music; Latin emcees Jonny Z and SPM did their own version of it, which they called Puro Latin Bass. The duo has had Billboard hits including "U Don't Hear Me Tho," "This Is For The Homies" and "Humps For The Blvd." Their first record was distributed by Macola Records, which also distributed seminal works by Eazy-E, N.W.A and Ice-T. Having met him during their days at Ichiban, the duo worked with Vanilla Ice as a producing group called "Tha Hit-Men" between 1992 to 1994.

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