The 3rd UNWTO/UNESCO World Conference on Tourism and Culture will build on the outcomes of the two previous editions of this event and their respective Declarations: the 2015 Siem Reap Declaration, which recommended closer and targeted partnerships between stakeholders of culture and of tourism; and the 2017 Muscat Declaration, which committed its endorsees to enhancing the contribution of tourism and culture in national SDG strategies.
Both declarations make clear that we must embrace the idea of not just creating tourism and culture partnerships, but also harness their potential to positively impact communities, and improve the overall visitor experience.
