In this JTBD lesson, you will learn how to identify the critical customer in your market.
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In this video, we will show you how Nest succeeded by targeting a different customer in the thermostat market than the incumbents. Identifying the critical customer in your market is the key to avoiding customer mistakes that have ruined once great companies. 

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00:00 Intro to JTBD Critical Customer
00:50 Who is Your Customer?
02:09 JTBD Example
06:35 Nest Example
10:12 Outro

#JTBD #JobsToBeDone #Customers

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