There are four principles that guide the double Diamond Ux process, they include;

Focus on the user:

As is always the case in UX design, the user is the top priority.

Communicate:

Communicate visually, through imagery and design choices that supplement the text. You should also be sure that the communication of your design is equitable and accessible, which you'll learn more about in this part of the program.

Collaborate:

One of the unique features of the Double Diamond process is that it encourages creative collaboration and co-creation with your fellow team members.

Iterate:

Accept that the design is a work in progress and isn’t going to be complete right away. The magic is in the revision. With every iteration, you give the user a new experience.

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