Why is Starbucks failing in Vietnam? This was a topic I read about and since i live in Saigon Vietnam as an expat I thought I would share some broad concepts. 🔔 Subscribe - [ Ссылка ]
Starbucks has it's place as a luxury brand but with competition from small, local cafes as well as Vietnamese brands like Cong Cafe and Cheese coffee simply prevent Starbucks from being too dominant.
Another fun thing I did not mention is that because coffee costs 13-15 VND at local little cafes, that pushes the price down for bigger brands. In Thailand, cold brew will cost 120 Thai Baht, or $4. But in Vietnam Starbucks simply can't charge prices like that as it's too expensive.
In Vietnam at Starbucks you can get cold brew for about 59K VNF or $2.50.
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R E L A T E D
► 10 reasons why you should never have a job:
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► The beer that is cheaper than water in Vietnam:
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► Best Banh Mi (and egg coffee) Vietnam:
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A B O U T
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