Data is constantly evolving. Every time an employee changes roles, for example, or a business undergoes acquisition, the data in your CRM becomes outdated.

Apollo consistently updates its high-accuracy B2B database to reflect the latest contact and account changes. This means that by integrating your CRM with Apollo and leveraging Apollo data, you can prevent data decay from jeopardizing your sales pipeline.

You can use the Apollo data health center to gain a more holistic view of the current depth and breadth of your CRM or CSV data and take action.

Timestamps
00:00 - Intro
00:33 - The Data Health Center
00:44 - Connecting Your CRM
01:00 - Enabling Personas
01:29 - Create Account Segments
02:57 - Your Total Addressable Market
04:12 - Outro

About Apollo

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 265+ million contacts and 30M companies with robust and accurate data. Teams leverage Apollo's Engagement Suite to scale outbound activity and sequences effectively.

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