#sanyfw #nyfw #newyork

The first-ever South Asian New York Fashion Week (SANYFW) kicked off with a launch at Baar Baar, a first-of-its-kind Indian Gastro Bar in New York.

This will not just be a week to hype South Asian designers and fashion icons. It is the initiation of the formation of the South Asian Fashion Council that will change the way the industry looks at our culture and clothing.

Yesterday we saw iconic South Asian designer Mayyur Girotra showcase his collection at 48 Wall Street. Talking about it, he said, “I really feel honored to represent South Asian couture at SANYFW, showcasing its wistful legacy at an international platform. We proudly present the exquisite artistry from the subcontinent, stately grandeur in a glittering visage. The brand MG couture has transcended barriers and has been one of the most beloved brands in the USA for 8 years, we are excited to showcase our collection on a runaway this time.”

Featuring one of his renowned concepts, 'Zamani,' Girotra combined illustrious couture pieces with intricate textiling from the South Asian lands to create a new global phenomenon of art and designs. His extravagant looks captivated the audience into the journey enriched with culture and traditional wear, with a hint of Middle Eastern influence in every outfit.

Taking place during the official Spring/Summer 2022 New York Fashion Week calendar, the week-long experience will be hosted at a variety of iconic Manhattan venues. In addition to the runway shows, SANYFW will also offer a ‘Bazaar’ of South Asian vendors, as well as, health and wellness pop-ups.

Check out the full schedule of events for South Asian New York Fashion Week below, and get your tickets at SANYFW.com

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