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Sharing long and complex URLs online is not a good idea - that's why link or URL shorteners are needed.

The easiest and most effective way to avoid pitfalls is to understand how URL shorteners work. Through this knowledge, you can try to understand how shortened URLs behave in different situations, allowing you to take advantage of digital marketing and your online business for your own profit.

In this video, I'll share with you the benefits of URL shortening and what it means for you. To begin, let's briefly discuss the background of link shorteners, and then jump right in!

Link shorteners have been around longer than most people realize. A popular example is Tiny URL, which was launched by web developer Kevin Gilbertson in January 2002 and remains popular.

Originally, link shorteners were primarily used to keep long URLs from splitting within email clients. This was due to concerns about text wrapping with the displays used at the time. Today, however, URL shorteners are particularly popular for social media applications. Short URLs are both aesthetically and functionally preferable for platforms like Twitter, where long URLs prevent easy reading.

What is URL shortening?
Simply shortening the URL will keep it simple, small and clean.

Why shorten URLs:
1. Clean and simple URLs
2. Allows you to track links and study your audience
3. Create your own audience with pixels
4. Clean up social media posts.
5. Reduce SMS marketing costs.
6. Custom branded links
and more. so stay tuned and follow up the video till the end.

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