An internet marketing consultant handles the web presence and online advertising for companies to increase traffic, gain followers and promote conversions. They have specific goals and objectives to attain, and work with the marketing team or manager to set those goals. They use a number of marketing tactics such as PPC campaigns, email campaigns, SEO strategies for optimization and evaluating the analytics.

A marketing consultant or internet marketing consultant is not an employee of the company. They are independent contractors, or an organisation hired by the company to conduct the work in their own space unless other arrangements have been agreed upon.

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