Welcome to another episode of Predictable B2B Success! In this episode, we dive into how to use AI in B2B sales with our insightful guest, Matt Swalley, co-founder of OmniKey. If you’ve been grappling with siloed data and the evolving nature of sales processes, this episode is a goldmine for you. Matt brings his extensive experience from corporate strategy at AT&T and his entrepreneurial journey to shed light on leveraging AI to streamline B2B sales, enhance personalization, and optimize marketing strategies.

Throughout this conversation, Matt emphasizes integrating AI with various systems like CRM, Pendo, and HubSpot to enable seamless data flow across different teams. Discover how AI can help you create highly targeted digital ad campaigns, efficiently manage customer acquisition costs, and boost conversion percentages. Matt also shares practical tips on testing AI tools for better efficiency and scalability using a budget-friendly approach.

We explore the significance of balancing traditional outbound sales with a digital and inbound approach, combining creativity and data to achieve substantial revenue growth. Matt's insights are invaluable if you're curious about transitioning to a product-led growth model or how to make the most out of limited resources in a startup.

Don’t miss the chance to learn how AI transforms personalized creativity in the B2B space and how you can implement these strategies in your business.

Time-stamped key moments:

00:00 Data-driven ad creativity key to revenue growth.
04:06 Sales expertise and data analysis benefit startups.
09:53 AI generates 50 testable ideas and drives digital advertising.
13:20 Emphasize data in the sales process for efficiency.
14:17 Startup challenges: email, automation, down then up.
20:25 Utilize AI tools, test, learn, and grow.
23:21 Testing multiple creative formats to maximize performance.
26:20 Adapting product as it evolves, facing challenges.
29:46 Learn AI through newsletters, test, and follow leaders.
32:36 Sales-led growth allows prioritizing important customer needs.
36:19 Key factors in marketing spend allocation explained.
37:30 AI is essential for personalized marketing and predicts future needs.

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