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By bike or on foot. A romantic lover’s stroll or a lively night out with friends, Rothschild Boulevard provides a chic-y, urban experience and the very best Tel Aviv has to offer …

Although it possesses an impressive century-old résumé numbering it among Tel Aviv’s earliest streets, don’t be fooled for a second: Rothschild Boulevard or Sderot Rothschild – one of Tel Aviv’s main attractions – has lost none of its mojo, and stands proudly at the beating heart of Tel Aviv, constantly reinventing itself, and marching in perfect unison with the city’s contemporary urban and hi-tech scene.

So what’s behind this singularly enchanting place, that seems to seduce everyone who passes along its avenues? The simple, unequivocal answer is: everything!

Rothschild Boulevard is considered one of Israel’s most beautiful and prestigious locations, offering its visitors charming moments at any time, day or night, on foot or by bicycle, hand in hand with a lover, strolling with friends or wandering peacefully after a long day’s work.

Everyone who comes here, during a Tel Aviv vacation or day trip – and there are thousands every day, will be instantly captivated by the city’s special atmosphere, in all its nuances, with all its people, teeming with urban chic, shaded beauty spots, bike trails, outdoor installations and a plethora of arts and cultural venues.

Add to that a long and impressive list of restaurants and cafés dotted along the Boulevard, adorable neighborhood kiosks, playgrounds and fitness facilities, unique Bauhaus architecture and historical sites surrounding it – and you’ll enjoy a truly unforgettable vacation experience in Tel Aviv’s, and Israel’s foremost leisure, cultural and commercial hubs.

Rothschild Boulevard – stretching over a kilometer and a half from its eastern border with Neve Tzedek to the Habima theatre complex at the northeastern tip – offers pleasurable entertainment around the clock.

Morning runners and people walking dogs are joined in the early evening by children and teenagers, and 30-somethings emerging from their offices to unwind in one of the great neighborhood cafes, then later at night with party goers meeting up with friends over a glass of chilled beer.

Bicycle enthusiasts will find a friendly and ample bike lanes along the entire length of the boulevard, along with three bicycle rental stations. A short cycling interlude brings one into contact with passers-by and a wealth of characterful boutique shops – designer fashion, household items and original furniture, objects d’art, and more.
Rothschild Boulevard is surrounded from all sides by art and culture:
With numerous art galleries, the Habima theatre, Heichal Hatarbut and a melee of street performances and colorful events taking place throughout the year – it’s no wonder Rothschild Boulevard is considered to be one of Tel Aviv’s leading cultural attractions.

Along the boulevard, which functions as a kind of open-air museum, you can find a selection of street sculptures and exhibits from top artists, including Kadishman’s famous “Ascension”, an iconic work consisting of three metal rings. In the many nearby galleries you can enjoy a variety of works by distinguished local and international artists, reflecting different artistic styles.

At the north end of the boulevard, is the newly renovated Habima theatre complex, which includes the impressively designed “Kikar Ha’tizmoret”. Continuing on, you’ll encounter the Helena Rubinstein Centre of Contemporary Art as well as Jacob’s Park, the guardian of ancient sycamore trees planted in the area.

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