The Singapore Chinese Orchestra is a key cultural and creative icon of the Singaporean identity. Despite this, they are commonly misinterpreted as a solely-traditional and “cheena” performing arts group, slipping under the radar of young generations, slowly becoming a forgotten piece of Singapore’s creative scene. Unbeknown to most, SCO is a vibrant and dynamic orchestra, fusing modern and traditional sounds from around the world, creating music that is curious and full of life, and, most of all, one-of-a-kind. Our project aims to show this exuberant side of SCO to Singaporeans, in order to keep the art form thriving in Singapore.
#spdmad #spmad #spdmadvcmd
Lim Ing & Tan Wee Kiat
"Singapore Chinese Orchestra Brand Revitalisation" THE CROWBAR AWARDS 2019
Gold - Art Direction for Communication
Gold - Design for Communication
Gold - Typography for Communication
Gold - Corporate / Brand Identity for Branding
Gold - Design for Branding
Gold - Corporate / Branding Identity for Design
Gold - Logo Design for Design
Silver - Integrated for Communication
Silver - Illustration & Graphic Design for Branding
Silver - Typography for Branding
Silver - Art Direction for Design
Silver - Design for Design
Silver - Typography for Design
Bronze - Below-The-Line Collaterals for Branding
Bronze - Art Direction for Branding
Bronze - Illustration & Graphic Design for Design
2 Finalists
Watch more videos @SPMADvideo
