Monimedia Insights | E-Commerce Market in China: Facts and Figures
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China is the largest e-Commerce market worldwide reaching USD950 billion in sales in 2017. The Chinese e-Commerce market represents 47% of global e-commerce sales. Tmall.com and JD.com, two major Chinese marketplaces, represent over 80% of China's e-commerce market share. E-Commerce sales represents 20% of total retail sales in the country. The Chinese online shopper population is approximately 437 million. 60% of all internet users within China are e-shoppers. 55% of Chinese online shoppers are male. The average online spending per shopper is USD710 per year. Chinese shoppers make purchases online approximately 1 to 4 times a month. The most popular product categories purchased online in China are food & groceries, electronics & computers, and clothing & apparels. Lower-tier cities in China have a higher e-commerce penetration rate compared to that in major urban cities. Approximately 20% of Chinese consumers purchase from abroad.

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