Digital Marketing Film — We speak with marketing executive Dave Edwards about everything that goes into a successful marketing campaign for a film.

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DAVID EDWARDS INTERVIEW

You’ve worked hard on your movie and now you want people to see it. That’s where marketing comes in. This is the process where audiences are made aware of your film and, ideally, are driven to go see it. In this video, we speak with film marketer David Edwards about this pivotal but often overlooked step in the filmmaking process.

WHAT IS FILM MARKETING

In film marketing, there are three types of media: paid media, earned media, and owned media. Edwards walks us through each of these categories, discusses how they can be created, and explains their importance. Your head may be swimming amidst this sea of media. Fear not– Edwards also outlines the key to marketing strategy.

FILM MARKETING STRATEGIES

Marketing strategies are typically defined by two factors: budget and audience. The size of a budget will tell a marketing team how expansive their approach can be. Studio films’ marketing looks very different from marketing for a tiny indie.

Understanding your audience is crucial. Edwards explains how marketers determine a potential audience for a film, touching on terms like the four quadrants and primary, secondary, and tertiary audiences. Whatever the size of your marketing campaign, you’ll want to do heaps of research.
Independent film marketing can be hard, but the juice is worth the squeeze. Market your movie smartly, and the returns can be exponential.


#FilmTheory #VideoEssay #Filmmaking

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