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Toys "R" Us Makes a Stride (or Stumble?) With AI-Generated Commercial

Toys "R" Us, the beloved toy store making a comeback, recently created a buzz with its latest commercial. But the buzz wasn't entirely positive. This ad holds the distinction of being nearly entirely crafted by artificial intelligence, using OpenAI's Sora platform.

The commercial aimed to showcase the brand's history and iconic mascot, Geoffrey the Giraffe. However, the AI-generated visuals left many viewers feeling unsettled. Some described it as resembling a "fever dream" due to the uncanny valley effect – where characters appear almost, but not quite, human.

While the ad's novelty garnered attention, the execution fell short. This raises questions about the use of AI in advertising. While AI has the potential to revolutionize ad creation, the human touch seems irreplaceable when it comes to crafting truly engaging and memorable commercials.

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Toys "R" Us - AI Commercial (Made With SORA AI)
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