When a designer says they are doing branding or brand strategy for a business, I always want to see what they mean. I had a huge confusion at first and confused brand identity with branding strategy and realized that branding encompassed much more than just a brand identity. There is the strategic thinking part, meaning strategy of how a brand will act in relation to their target audience, how they will be perceived, who their target audience is and strategizing how to connect with them.

Brand Strategy is what creates not just the outward visual appearance of a company, but also the internal brand, who they are, what they stand for, who they want to target, what their message is and what their personality is.

The brand identity is just that: the way it looks visually. But behind that outward-facing appearance, there is a whole underlying personality and that is part of the strategic plan or brand strategy to attract the right type of clients and grow their business.

RECOMMENDED RESOURCES ON BRAND STRATEGY:

Brand Master Secrets: [ Ссылка ]
Purple Cow book: [ Ссылка ]
The Brand Gap book: [ Ссылка ]
Brand Master Academy YouTube channel: [ Ссылка ]

RECOMMENDED RESOURCES ON BRAND IDENTITY:

Designing Brand Identity book: [ Ссылка ]
Brand Identity course ($12.99): [ Ссылка ]

Join the waitlist for Consistent Clients Blueprint opening February 2023: [ Ссылка ]

RESOURCES FOR FREELANCE DESIGNERS:

Free Guide to Get More Design Clients to Your Business:
[ Ссылка ]

Free Pricing List for Freelance Graphic Designers:
[ Ссылка ]

Free Guide to Niching:
[ Ссылка ]

RESOURCES FOR NEW GRAPHIC DESIGNERS:

Free Guide to 6 Exercises to Learn Graphic Design:
It is vital to learn graphic design correctly so that you can gain confidence and create professional designs. This guide will get you started with the 6 vital basics of design composition.
[ Ссылка ]

How to Learn Graphic Design Course:
Learn the skills to create quality graphic designs without having to dig through dozens of how-to videos or pay thousands of dollars in expensive programs.
Enroll today here: [ Ссылка ]

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Connect on Instagram: [ Ссылка ]

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