A new optimistic channel from the BBC for Scandinavia, a place of contrasts, of dark and light - this is The Bright Side.
Our strategy for BBC Nordic / Nordic+ is built on insights from our Scandinavian audience and their culture and the channel programming. Conceived to capture the multi-faceted nature of the channel, the brand idea ‘The Bright Side’ conveys intelligence, wit and contrast.
Deeply rooted in strategy the brand identity and on-air package reflects the brand idea and accompanying brand pillars. These principles are Bright Entertainment to highlight the channel's spark and optimism. Warm Connections to celebrate the affinity that exists between the UK and Scandinavia. Illuminating Moments to foreground the enlightening documentaries our audiences love. And finally Cultivating Contrasts, as contrasts accentuate the emotional appeal of BBC Nordic's spectrum of programming. This is also neatly suggestive of the principle that where there is brightness, there is darkness too - speaking to the seasonal extremes of the region.
We also developed TOV principles for the channel Sparky, Welcoming, Curious, Passionate which will influence all messaging throughout the brand - and taglines ‘Welcome to The Bright Side’ and ’The home of the brightest factual and feel-good TV.’
Our colour palette represents the colours generated when light is split from a prism edge. We focused on teal and orange as hero colours - full of light, contrasting ends of the spectrum and warm and cool collectively. The logo offers a bold green that nods to Nordic landscapes and classic muted tones found within Scandinavian design.
ABOUT US
Based in London, we are a Creative + Production Partner to brands and agencies worldwide, specialising in direction, design and moving image. Our ethos is to create attention-grabbing, design led content that inspires an emotional reaction, leaving a lasting impression. This is what we strive for in all our work – we call what we do ‘creativity that moves’.
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