3:45 - inspiration for The Silent History
6:47 - decision to make The Silent History GPS-based
7:54 - Horowitz: crowd-sourcing some of the content was for "purely functional" reasons
9:23 - how serialization changes the story
16:32 - Philips: transmedia "is a matter of leaving spaces in the story while still going where you're planning on going"
18:49 - technology as a means for immersion vs. throwing you out of the story
23:43 - Horowitz: Silent History was designed so that "all levels of engagement are acceptable"
29:50 - how do you make an iPad an integral part of the experience
33:35 - La Farge: "We're still engaged in the novelty of this. As we get more comfortable with the world, the work will catch up with the medium."

Eli Horowitz was a managing editor and publisher at McSweeney's for eight years, but he is among those blazing the trail for publishing's digital future. He is the coauthor of The Silent History, an award-winning novel designed for the iPad that utilizes some of the techniques listed above and allows readers to add their own chapters to the story.

Here, he hangs out with FoST for a Virtual Roundtable on the future of publishing. He is joined by Andrea Philips (Author, A Creator's Guide to Transmedia Storytelling), Frank Rose (Author, The Art of Immersion), and Paul La Farge (Author, Luminous Airplanes).

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