In this brand strategy case study, we break down the Mailchimp rebrand to give you a success rebranding example.

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By the end of this video, you’ll have a clear understanding of the brand strategy and rebrand of Mailchimp, which you can use as an example and case study when strategising how to rebrand your business or a client’s.

If you’re considering a rebrand, you want to understand the rebranding process or you just want an example of a successful rebrand then this video is for you.

First, we’ll dive into the history of Mailchimp and how the founders grew the brand from a small startup to a $400 million dollar company before their rebranding strategy.

Next, you’ll discover how the rebranding idea came from natural evolution and demand from their customers.

You’ll see how Mailchimp repositioned themselves in the market with a repositioning strategy to appeal to a broader audience.

Then you’ll discover how the founders made some critical and strategic decisions with a focus on their existing customers and loyalty to the brand personality that helped to build the brand.

Finally, we’ll explore the bright and energetic brand identity system that went against the technology industry trend which has continued to set them apart.

0:00 Brand Strategy Case Study [Mailchimp Rebrand]Tutorial]
1:45 The Mailchimp Story
2:33 The Evolving Chimp
3:16 Repositioned By Demand
4:59 It Started With Messaging
5:44 A Consistent Personality And Voice
7:29 A Bright Company Culture
8:00 A Quirky Brand Identity
9:49 A Bold Colour + Type + Illustrations

#mailchimp #brandstrategy #brandstrategymailchimp

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