This is our official promotion video message for new students
The MKTG2032 eMarketing course content lecture, hosted by Dr Stephen Dann of the Australian National University. This is the academic side of marketing, focusing on strategy, long term goals, co-creation of value and the good stuff you get from the academy level access to the multi-million dollar academic marketing research industry.
Content pairs well with a notepad, cup of coffee and a good supply of light snacks.
This week is the view of the future, and a quick recap on the past elements of the course not covered, and an extended rant about why marketers need to take ownership of machine learning outcomes
