Corporate social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. At the beginning of the video, I would like to tell you about the business model of a company called “TOMS”. So, this company sells shoes, glasses, and other products, and when one shoe is sold, 1 shoe is donated to people in need. It can be said that more than 60 million shoes have been donated by this company till date. Such an approach to society by companies is called “Corporate Social Responsibility''. Typically, this term refers to the company's ethical behavior.. In other words, corporate social responsibility is not only about how companies manage their business, but also their impact on the economy and the environment, human rights, etc.. Since corporate social responsibility measures are broad, let’s take a look at a few classifications. The first type of social responsibility is reducing the damage caused by the company to nature and the environment. For example, companies can reduce the environmental impact of carbon dioxide. The second approach can be shown at the very beginning of the video by example of the company “TOMS”. donations, assistance, etc.. In this way, companies can provide great benefits to society. Ethical labor relations with employees can be cited as the third of corporate social responsibility. A company can demonstrate its corporate social responsibility by treating its employees equally, fairly and ethically. For example, there are some companies that double the hourly wage if an employee works overtime, unfortunately, on the contrary, some companies do not provide any additional payment for overtime. We can give an example of the fourth type of social responsibility of the company, the participation of the company staff in voluntary actions. You may have heard or seen some companies participating in tree planting campaigns. In other words, some such public actions are meant here. If a company undertakes some kind of social responsibility, it naturally has a cost. That is, a budget is needed to realize that project. Do you think this is really an additional cost that does not return to the company as profit?
In general, what is the benefit of corporate social responsibility to the company? Now let’s try to answer these questions. It can be said that corporate social responsibility has several advantages for a company. For example, the recognition and reputation of a company that undertakes social responsibility increases among people. However, in the long run, it increases sales and builds customer loyalty. More qualified personnel will be eager to work in that company. Corporate social responsibility can also become an advantage for a company that competitors do not.

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