As the saying goes Content is King.

And the data doesn't lie:

Businesses with blogs get 67% more leads than other companies.

And companies that use content marketing see 30% higher growth rates than businesses not using it.

So content marketing is a no brainer, right?

Yes. So let's look at how you can use it to elevate your marketing efforts.

LIST OF RESOURCES
____________________________________________

Resources mentioned in the Video: [ Ссылка ]

____________________________________________

In simple terms, content marketing is creating stuff like:

“Blogs
Social Media
Videos
Podcasts
Memes…and more”

Drawing customers to your brand, by informing them of something they want to know.

We call this Inbound Marketing

“This is where you create something that the audience seeks out. Instead of creating something that you force upon an audience. In the form of ads for example.”

__________________________

Ok, so lets look at “how to go about content marketing”

There are two main elements and those are:

1) Create content

And this should have the goal of offering value for potential or existing customers

2) Distribute or promote your content

For content creation, your content can take many forms. From:
Blog Posts
Videos
Podcasts
Reports
Templates
Guides
Ebooks
Infographics
Tools
Quizes
And much more…

But creating content alone is not enough. You need to distribute it.

Some common distribution channels are:

1) Search
Via Search Engine Optimisation or paid ads.

2) Social Media
Via organic channels, or also through paid ads

3) Email
By utilising your existing database and customers, or building new leads and lists

4) Forums, communities or guest blogging.
Using other peoples networks and influence.

And always remember the 3 most important things for any piece of content is value, value, value

One of the most important things to rank on search, or gain traction on social media is to publish high quality content.

Or as Google’s John Mueller put it, you should focus on “awesomeness.”

__________________________________

I hope this video will give you a quick overview of content marketing.

If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same!

-------------------------------------------------------

Are you ready to bring your or your team’s performance to the next level?

After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game.

Start a free demo here!
[ Ссылка ]

What can you expect?

- Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation
- Choose from 100+ on-demand modules in our extensive and refreshed library
- Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field
- Connect with industry experts and get personalised guidance anytime
- Get access to 80+ downloadable resources, including frameworks and templates
- Personal coaching to accelerate your career
- Find a new or better job through our job board
- Attend exclusive community events to network with like-minded people

Find more information here: [ Ссылка ]

Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers.

Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results.

Find more information about team plans here: [ Ссылка ]

You can also follow us on Social Media here for even more learning materials:
LinkedIn: [ Ссылка ]
Instagram: [ Ссылка ]
Facebook: [ Ссылка ]
Twitter: [ Ссылка ]
Video URL: [ Ссылка ]

#growthtribe #learning #growthmarketing #growthmindset #contentmarketing #marketing #digitalmarketing #in5minutes #socialmedia

свернуть