Discover the story behind the Prada Fall/Winter 21 campaign. Emotions and senses, intimacy and tactility: the Prada FW21 campaign showcases collections for women and men designed by Miuccia Prada and Raf Simons and explores the evocation of feeling. Feeling is sensory and emotional—it's about instinct and spontaneity, not intellectual discourse. This campaign is a proposition, a vision of a brand that is intentionally multi-faceted, reflecting its complex and ever-transforming nature. It is that which always Feels Like Prada.

Prada's artistic and inquisitive ethos is a cornerstone of its fashion campaigns, where creativity and curiosity converge to challenge and redefine conventional aesthetics. Each campaign deliberately explores themes and emotions, pushing the boundaries of fashion through innovative storytelling and visual artistry. This approach transforms fashion campaigning into a platform for intellectual and emotional engagement, inviting audiences to see, feel, and think deeply about the garments and their context.

#Prada #PradaFW21 #FeelsLikePrada

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Photography: David Sims
Creative direction: Ferdinando Verderi

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