The New Seekers are a British-based pop group, formed in 1969 by Keith Potger after the break-up of his group, The Seekers. The idea was that the New Seekers would appeal to the same market as the original Seekers, but their music had rock as well as folk influences. They achieved worldwide success in the early 1970s.
The group was formed after the disbanding of the successful 1960s Australian band The Seekers. Keith Potger, a member of The Seekers, put together The New Seekers in 1969, featuring Laurie Heath, Chris Barrington, Marty Kristian, Eve Graham, and Sally Graham (no relation to Eve Graham). Potger himself also performed and recorded with the group. After one single release, the line-up was reworked in 1970 to Eve Graham, Lyn Paul, Marty Kristian, Peter Doyle, and Paul Layton. This line-up found instant success with their debut release, a cover of Melanie Safka's "What Have They Done to My Song, Ma", (titled in the US as "Look What They've Done To My Song, Ma ) which became a top 20 hit in the US and a minor one in the UK.Over the next year, the group released a number of singles to little recognition, but it was in June 1971 that they released their breakthrough hit, "Never Ending Song of Love" (the first of many hit songs to be produced by David Mackay). The song became a big hit in the UK, reaching No.2 and was one of the biggest selling singles of the year. Towards the end of 1971, the group recorded an adaptation of the Coca-Cola jingle, "I'd Like to Buy the World a Coke", which had gained much interest. Reworked as "I'd Like to Teach the World to Sing", the song became a worldwide success. It made No.1 in the UK for four weeks and sold just under a million copies. Today it still stands as one of the 100 best-selling singles ever in the UK. In the US, the song was also a hit, reaching No.7. It became a No.1 hit in many other countries and is the most recognised song by the group.Late in 1971, the group were chosen to represent the United Kingdom in the Eurovision Song Contest. They entered with the song "Beg, Steal or Borrow", which was chosen by viewers of BBC1's "It's Cliff Richard!" show from six shortlisted songs performed by the group on a weekly basis. They went on to finish in second place at the Eurovision final in Edinburgh, where the group received the biggest cheer of the night from the partisan audience. The song was a No.2 hit in the UK and sold well in Europe. Around this time, they also charted highly with their most successful album, We'd Like to Teach the World to Sing, which reached No.2. Another top five hit came with the next single, "Circles" in mid 1972. At the end of the year, the group took part in the BBC's anniversary TV show Fifty Years Of Music.
(wikipedia)

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