How Can You Trust A Brand? Value For Money, Authenticity, and Quality
According to industry experts Statista, In 2020, over two billion people purchased goods or services online. Astonishingly during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. With so many businesses joining online storefronts, how can you trust a brand?
In our helpful article, we will discuss what to look out for.
Let’s start with the short answer before we dive a little deeper.
Generally, brand trust is built by loyal and returning customers. Offer quality products along with value for money. Authenticity is crucial to a brand's trust level. Build trust using social media, being a brand expert, use clear communication, and creating a unique brand story.
For instance here at Loungers, we boast not just a few years but hundreds of years of experience. Our family business is dedicated to quality craftsmanship. Third-generation Italian shoe-makers deliver the crucial experience necessary to build our loyal customer base. Along with the necessary experience, and a brand story that tells your customers just how special you are, returning customers are essential. So let’s find out a little more about how your customers need an authentic experience to connect with your brand. Authenticity
According to Forbes magazine, one way of building that authenticity is reaching out on social media. Along with social media posting, there are many other ways to show your audience how unique and authentic you are. Here are our best tips to bring authenticity to your brand.
Be real and honest
Connect through stories
Become a trusted expert
Keep your brand consistent
Communicate clearly with your audience
Innovate
“Customers identify with a glimpse into their favourite brands day to day activities” Quality - To ensure returning and a loyal customer base, the quality of your product is one of the most important considerations.
Even if your products are pocket-friendly, if they aren’t a quality offering, customers just won’t return. Customers always come back when a product is good, even if the price is a little higher than they might usually pay. Competition - In niche-specific businesses, using quality products to beat the competition is essential to growth. A niche-specific business sells a limited product range or one kind of item, such as our fabulously elegant and beautiful Italian-designed lounge shoes here at Loungers.
It’s important to us that our products are of the best quality possible to build trust with our loyal customers and set us apart from any competition. When customers trust a product, they return a quality product creates unshakeable customer loyalty and trust that generates repeat purchases, and also recommendations to others. When customers find a product they trust, they return, make repeat purchases. Here at the Loungers, our craftsmen are proud of the quality of our luxury indoor shoes. We always use the finest soft calf leather linings for a luxurious feel and our unique ‘Idrogrip’ Vibram rubber soles and elegant piping.
“A quality product creates unshakeable customer loyalty and trust that generates repeat purchases.” Business Reputation - Quality and your company’s reputation are more closely linked than many businesses realize. When your products don’t match the standard of quality that was promised, people will hear about it on social media, through review sites, on forums, and from their friends. Quality products lead to trust, which in turn increases the reputation of your brand. Quality products lead to trust, which in turn increases the reputation of your brand. Value for money
It probably won’t come as a surprise to the wave of retail stores opening their doors to discover that value for money is important to your customers. Value for money doesn’t mean a cheap or shoddy item, it brings in the old adage ‘ you get what you pay for’. Customers look for value for money, which includes high-quality craftsmanship. Value for money is a combination of cost, quality, and sustainability to meet customer requirements. Customers look for value for money, which includes high-quality craftsmanship.”
Adding value
This should be not only in terms of the cost but also adding value with unique and innovative design which adds to the value of your brand.
Here at loungers, we pride ourselves on our top-quality Italian leather indoor shoes, coupled with unique detail and styling.
And finally…
So if you are looking for a luxury indoor footwear brand you can trust, don't forget to check out our store.
Loungers are indoor shoes, exquisitely made of the softest Italian leather with our innovative extra soft rubber soles.
Our expert 3rd generation Italian shoemakers handcraft every pair of chic eco-friendly indoor shoes for men and women.
With our values of responsible manufacturing, modernism, and ultra high quality, every pair promises peace and relaxation.

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