In this video, you'll learn about the differences and similarities between B2B and B2C marketing they can learn from each other.

I discuss the key differences such as relationships, motivations, audiences and similarities in marketing tactics and strategy. I also explore what marketers from either group can learn from each other.

Discussion includes:
0:00 - Intro
1:03 - Differences
6:45 - Similarities
8:32 - 6 key elements each share
10:02 - What B2B can learn from B2C
11:59 - What B2C can learn from B2B
14:15 - The key foundation of each: People

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