If you're thinking of getting your Google Ads certification soon, watch this video first! You'll find out whether or not the search certification exam is right for you... and I'll explain what's changed in relation to search certifications in late 2023.

The Google Ads search certification study guide and exam have been updated to include a lot of language around "AI-powered" ads. Everything that used to say responsive, machine learning, and algorithm seems to say "AI" or "artificial intelligence" now. Which is kind of funny!

Watch the video to see what else is new... hit like if it was helpful :)

Best,
Reuben

PS - are you a freelancer or Google Ads strategist? I'd love if you subscribed to my channel...

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