This series 'Students of Product Design' is aimed at anyone interested in the product design process. This first episode looks at innovation, how to innovate and how simply changing the structure of the brief can impact on how innovative you can be.

This series won't just talk about stuff, the plan is to share with you as many of the things I have learnt in the last 15 years (or so..) as possible through each stage of the design process to help you become far better designers than I can ever be. I'll be looking at research, sketching, model making, portfolios and a whole load of other things.

I often think of youtube as a speed learning tool. Have you ever seen the Matrix films where Neo first learns martial arts by uploading a programme to his head or Trinity learns to fly a helicopter in minutes, that's how I see Youtube, Youtube is our version of the Matrix. So this series which is primarily aimed at students studying industrial design, product design or design engineering in university is designed to do just that, give you a knowledge boost to hopefully make your projects, designs, presentations and portfolio a lot better to improve your chances of getting a position as a designer, or your projects if you want to start your own company, anything related to design. I also hope with the content, that everyone will be able to take something away from it as many of the tips I'll give over the course of this series will be applicable to lots of areas of life.

There's just isn't enough out there on product design, compared to say cookery shows it's very under provisioned and so I'm trying to redress the balance. I have a lot more planned, so please be patient, stay tuned and follow me, so that you can be alerted to when the next video is launched.

www.producttank.co.uk

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