A collaboration between the Times Square Alliance and Serino Coyne, on behalf of the quartet of shows, the Show Globes “integrate Broadway into the fabric of New York,” says Scott Yambor, Vice President of Media Services for Serino Coyne. Go inside the design and construction of the “Show Globes” for Ain’t Too Proud, Dear Evan Hansen, The Lion King, and Wicked.“Each show globe gives a taste of the musical it’s representing—how it looks and feels—more than a flat billboard can,” says Serino Coyne CEO Matt Upshaw. “We’re excited to establish a beautiful new holiday destination in New York City.” Watch the video above to watch the construction of the globes from inside the studio and visit Broadway Plaza to see them in person through December 26.
