The best email pitches are short and to the point. 5 sentences or less. You can then link to the EPK (which contains all of this necessary info). Open the email with a complement about THEM (who doesn't love compliments), then move into the pitch. Don't start with the pitch. Why should they care about you? Because you cared enough about them to look into what they do and COMPLIMENT THEM. Go get it.
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