Patients have an increasingly important role in healthcare both as the recipients of personalised medicine and as decision-makers on their own healthcare choices. They are becoming an increasingly significant part of the evolving role of stakeholders that include physicians, payers, and policy makers.
To successfully navigate this healthcare stakeholder evolution, leading organisations are changing how they communicate and realise the value of their products and services. This involves a change in mindset in their development, medical and commercial teams, a focus on decision-making that fits the patient journey, and an evolution of capabilities and organisational structures to successfully make the most of the patient-centric ecosystem.
This webinar will explore what pharmaceutical companies are doing externally and internally to engage effectively with a newly patient-centric ecosystem. Three executives with direct experience from the pharmaceutical industry will discuss how they have addressed the challenges of evolving their organisations to deliver success in a patient- centric ecosystem. They will conclude by looking to the future of patient engagement in a world of increasing personalised medicine and greater patient empowerment.
Panelists include:
- Camilla Krogh Lauritzen, Chief Patient Officer and Head of Patient Engagement, Rare Diseases at Leo Pharma
- Nansa Burlet, Patient Partnership Lead at Kyowa Kirin
- Orientina Di Giovanni, Chief of ZCare at ZCube, Zambon Group
- Moderator: John Rountree at pharmaceutical strategy consulting firm Novasecta
Date: December 7, 2020
Time: 10 AM (CET)
Duration: 60 minutes
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