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The commercial was filmed in Italy and New York. The scenes in Italy were shot in Amalfi and Sorrento and features colorful landscapes and key landmarks to give consumers a flavor of the our Italian heritage. As the vehicles arrive to the U.S. the commercial shifts to highlight quintessential areas in New York such as the Brooklyn and Manhattan bridges, Madison Square Park and surrounding neighborhoods.

"Immigrants" is set to a popular Italian song, 'Torna a Surriento,'(Come Back to Sorrento) sung by international artist, Arianna and composed by Flavio Ibba. As the vehicles make their way to the shores of New York, the music is remixed from the classic Italian tune to a contemporary sound featuring global superstar, Pitbull, capturing the passion and energy of America.

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