You've probably heard that you need to be marketing to all 4 stages of the buyer's journey, right?

But what are they and how do you create a marketing strategy that will convert leads into customers?

In today's video let’s explore each stage more closely so you can have a better understanding of how each stage advances your prospect along their path towards purchasing something from you.

So make sure to stay tuned!

CHAPTERS:
00:00 - Introduction
01:00 - The Buyer's Journey Explained
01:42 - Problem Awareness
02:02 - Solution Awareness
02:23 - Product Awareness
02:37 - Brand Awareness
02:55 - Quick Example
05:25 - Final Thoughts

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This playbook offers you a 10,000-foot view that gives you a detailed strategy and roadmap to make the first steps towards establishing a content marketing strategy that’s worked for over 50 of our clients.


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