John Lewis has turned to a cheeky carnivorous plant – and an operatic superstar – for its Christmas advertising campaign. After last year’s low-key charity-linked clip featuring a skateboarding foster dad, the department store chain has returned to its tried and tested formula of a heartwarming story featuring a child and an unusual friend – with a twist from some catchy Italian rock opera sung by the tenor Andrea Bocelli. The John Lewis Christmas ad, the 2023 version of which will be screened from Thursday, has over the last decade become a national moment, marking the beginning of the festive shopping binge.
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